To remain relevant in a competitive market, businesses need to find ways to present their products or services in the most compelling manner. One of the more effective ways is through graphic design, which combines appealing images with texts that can make your product or service come alive. It's estimated that 90% of information transmitted to the human brain is visual. This explains why graphics are a great way to easily communicate your message to a target audience. Besides advertising products or services, your company logo and tagline can be beautifully presented, helping you brand and grow your business.
Video content has become one of the most powerful marketing tools to help promote services and products. It can produce great results for a solid return on investment. Introducing a product through a video on a website landing page, for example, can immediately highlight features and benefits to prospective customers. Posting how-to videos on a YouTube channel can help customers use and understand your product. Designing the right content in the right format is the key to the success of your video marketing effort. And since video content can be viewed on any smart device anywhere around the globe, your potential customer base can be endless.
Digital display ads are another effective way of communicating a brand’s message to a specific audience. These banner ads on websites visited by identified audiences can be stationary or in motion. They can include a call-to-action button or, when a viewer clicks on the ad, they are taken to a home page or dedicated landing page. The advertiser is typically charged for every click made on the display ads or charged a flat fee based on the number of website visitors. If a business is looking to advertise to a very specific audience based on the kinds of websites they visit, digital display ads are a must.
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