Here are 5 useful tips from 247LiveIT that you can follow to improve your organic page ranking.
Think about the ways people search for your products or services. What words would they use? Create a list of keywords that describe what you have to offer and compare how they direct to other sites that reflect those products or services in search results. Keywords having low competition and high volume are the most effective.
As we know, "Content is King." Good content can win out over organic rankings. High-quality content will attract interest and compel people to share. Focus on creating quality, attractive, unique and relevant content to increase your organic page ranking.
A title is a concise representation of the content of a page, and it is the first thing that Googles displays within search results. Having a crisp and attractive title is a must. Keep the length concise. When you write your page title, include keywords especially in the beginning. Consider increasing your brand awareness by inserting your brand name in the title.
The ALT tags are considered signals for Google ranking algorithms. When images and other elements are on the web page, it is always useful to use descriptive ALT tags within the targeted keywords.
We all know that blogging can be time-consuming but worth it. Follow the suggestions above when creating blogs to catch the attention of Google search algorithms and to increase organic page rankings.
To learn more, contact 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.
There are endless components of email marketing. No matter how well-optimized or well-written your emails, email marketing metrics are critical in gauging success.
Here are five crucial email metrics that you should track as suggested by 247LiveIT, a digital marketing company.
Click-throughs are the percentage of recipients who clicked on one or multiple links contained in an email. The click-through rates are the most common way email marketers track a campaign's success.
Conversion rates are the percentages of email recipients who had clicked on links within an email and finished an intended function such as filling out a form or buying a particular product. When an email link is clicked, the aim is to get the viewer to take action.
Bounce rates are the percentages of emails that could not be successfully delivered to the inboxes of the recipients. Bounce rates are for calculating the quality of the sender's emails. When you measure bounce rates, you get a good idea about the quality of your subscribers' list.
Open rates have long been one of the most straightforward and universally used metrics to evaluate an email campaign. Open rates track the percentage of the subscribers who open specific emails. Open rates give valuable insights into the extent of engagement of the subscribers and the level of effectiveness of various subject lines.
To learn more, contact 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.
Facebook is a valuable platform to build effective customer relationships. Members of a target audience can express their interests on these platforms helping businesses to better market their products and services. Facebook enables businesses to distribute quality product content to prospective customers. If you want to promote your brand or message, a Facebook marketing campaign is one of the best ways to do so.
Here are 3 tips shared by 247LiveIT to create an effective Facebook marketing campaign.
Use a catchy image and headline to attract your audience. Experts at 247LiveIT recommend that the image and headline stand out from your competitors. Your marketing campaign can then attract more traffic to your websites and channels to increase the popularity of your brand.
Social media platforms are constantly changing based on the habits of their users. You must adapt to those changes. Follow Facebook's lead: create your marketing campaign based on the latest trends and requirements of your customers.
Tracking performance is essential to understanding the effectiveness of the marketing campaign. Be ready to make changes to the campaign to improve performance.
A Facebook marketing campaign is now part of most business marketing plans. And, surprisingly, budgets don't have to be huge to be effective.
To learn more, contact 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.
Video Google Ads are one of the most common marketing tools used by businesses.
Here are 4 valuable tips shared by 247LiveIT that will help your video Google Ads succeed.
Make your ads unique, appealing and interactive to drive people's attention. The key to a successful video ad is to make the audience forget that they are watching an ad. For example, suppose you are a clothing company. Design a video that offers combinations of clothing and accessories that match different personalities.
Most customers tend to read reviews before they purchase a product or service. Include honest customer reviews within the video ads. These can help increase the credibility and believability of your video campaign.
Experts at 247LiveIT say to keep your videos short, to the point, and emotional. Don't waste time on unimportant content. Make ads crisp, simple and attractive.
The goal of all video Google Ad campaigns is to encourage people to take some kind of action. You can add your call to action through texts or graphics. A call to action helps your audience know how they can reach you or buy your products/services.
If you have questions about creating video Google Ad campaigns, contact 247LiveIT today for a free consultation at 877-382-0922 or visit https://247liveit.com.
The world is flooded with innovative technologies, and they provide us with new opportunities to reach out to potential consumers. The most recent is "chatbots," and the Artificial Intelligence that powers them. 247LiveIT, a digital marketing agency, says that organizations are using chatbots to improve their communication with customers on websites and social media profiles.
Below are some points shared by 247LiveIT that discuss the importance of chatbots for businesses.
For most industries, the same set of answers can be used for many questions. Chatbot copywriting of these answers can be a time-saving way to answer common questions asked by customers.
The most intriguing thing about chatbots is that they are available 24/7. Employees can then be freed up to tackle more "human" and time-intensive tasks.
247LiveIT, a U.S.-based digital marketing agency, says that one of the most significant advantages of chatbots is that they have low development costs while offering a positive experience to customers.
Remember: although AI-generated functions can be a benefit to both businesses and customers, they won't replace humans for answering complex questions or generating other types of communications copy.
For a free consultation about digital marketing and chatbots, call 247LiveIT at 877-382-0922 or go to https://247liveit.com.
247LiveIT, a U.S.-based digital marketing agency, has met all Google Partner requirements. By meeting Google's strict partner guidelines, 247LiveIT staff is recognized as having the latest Google Ads expertise to help clients maximize their online advertising campaigns.
"247LiveIT is happy to receive the Google Partner designation as it shows a high level of skill with Google Ads," says Fahim Abid, 247LiveIT CEO. "The Google Ads platform is an important element of a strong online marketing campaign. We work closely with Google Ads to create the best outcomes for our clients with high-performance standards and minimal client spending requirements."
Google monitors Google Partners regularly to ensure performance levels are continual. 247LiveIT is listed on the Google Partners website at https://bit.ly/247LiveITGP.
Based in Chatsworth, California, the agency is certified as a Facebook Marketing, Microsoft Advertising Elite and Amazon Advertising partner. 247LiveIT services include website development, social media platform design and advertising, e-mail campaigns, search engine optimization, graphic design, video content creation and pay-per-click marketing.
For a free consultation on how to build a business brand and sales revenue, call 877-382-0922 or go to https://247liveit.com. Monthly SEO packages are available.
On-page SEO focuses on optimizing the content in individual web pages so the pages rank higher in searches.
247LiveIT offers these five on-page SEO strategies.
Add a title tag keyword. The title tag keyword refers to the first line in the browser when the topic is searched. The line will not be present on the webpage itself so the title tag keyword must represent the relevance of the website's contents.
A H1 tag is necessary for the effective SEO of a channel or website. Add more relevant keywords to get the website noticed and listed higher in a search.
The website's content needs to provide a compelling, relevant message. Use the keyword at the beginning of the content to immediately pull in your audience.
Avoid simple repetitions on the web page using the same keywords. Keywords can be repeated in the content, but when possible, use synonyms for variation.
A Meta description is a summary of the web page's content. Include keywords. The description is not seen. It's primarily used to describe the website to search engines.
To learn more, contact 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.
Search engine marketing (SEM) promotes a business by placing paid ads on search engine results pages (SERPs). Google and Bing enable advertisers to bid on search words or phrases that users may type while seeking particular products or services. These ads, (which look similar to search engine results) appear along with actual results for those keywords.
There are many ways to display these ads, known as pay-per-click (PPC) ads. Product listing ads or shopping ads are more visual, product-based marketing that enables customers to see essential information such as pricing and product ratings at a glance. Others PPC ads are text-based.
Marketing via search engines has the distinct advantage of placing ads in front of customers who are actively seeking to purchase a type of product or service you offer. No other advertising can compete with search engine marketing for return on investment.
Your search engine marketing efforts should focus on specific keywords relevant to your organization and those words prospective buyers are likely to type into the search box when looking for products and services similar to yours. To help with keywords, check out WordStream's Free Keyword Tool. Type in the name of your business or service to get a list of relevant keywords that you can include in your search engine marketing efforts. Word Stream’s Free Term Tool provides you with access to Google search traffic and other stats.
SEM is one of the most successful methods of expanding your company's reach in today's highly competitive marketplace. You'll also want to know which words not to use in your PPC ads or on your website. Negative keywords can keep you from targeting an audience not interested in your product.
To learn more about search engine marketing and PPC, contact digital marketing agency 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.
Are you looking for an effective way to monetize your online content? Try affiliate marketing.
Affiliate marketing is when businesses pay others to promote their products or services. When a blogger or other site adds a link to your content, they get a commission for every sale generated as a result of someone clicking on the affiliate link. Affiliate marketing is a relatively simple process but can yield excellent results when done correctly.
Compose relevant content that is valuable for readers. Remember that quality is the key.
First, understand your readers’ USP (Unique Selling Proposition) and give them a solid reason to remain engaged with your content. Study the engagement statistics of your content, and once you find a good strategy repeat the format.
Once you're set with content, it's time to think about its SEO and strategies to rank your content high in the search engine results pages (SERPs).
When you start composing content for any specific niche, you can also use targeted keywords that search engines look for when deciding how to rank content on the results page.
You can also publish your content for email newsletters, social media posts other media channels for a wider reach.
Analyze conversion rates. A vendor may offer a high commission rate, but if they have a low conversion rate, it may not be worth the effort.
To learn more, contact digital marketing agency 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.
Are you looking for tips to become a pro in web design? Business websites create first impressions to consumers and play a huge role in establishing a solid brand reputation. Here are some web designing tips shared from 247LiveIT.
With countless shades of colors and hues, you can be tempted to add too much color to a site. Visual noise can overpower your web design. Stick to a simple and relevant color palette. Background colors must be neutral so attention is drawn to other site details.
When designing a website, Search Engine Optimization must be kept in mind. To improve SEO through website design, use proper header tags, optimize your graphics to quicken loading times and reduce bounce rates.
Rather than focus on complex animation that can slow a site down, design a responsive website by making it user-friendly with easy customer engagement. Your website enhances user engagement with easy navigation, short and crisp copy and readily available information.
Keep type consistent so it's not distracting. Font styles and designs must be similar--from headers to footers. Line-spacing and layout must also be consistent, otherwise, the layout becomes confusing. Consider setting up a "Universal Style Guide" for designers to follow.
Users like to scroll more than to click. Consider putting information on a single long page rather than scattering data and descriptions for products/services on different pages. The idea here is to make the user scroll down the page without clicking and skipping to various pages to find product information.
Web design is constantly evolving. To learn more about website design, contact 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.
Most consumers who complain online, as in real life, want to be heard. Before attempting to address a situation, sympathize with the reviewer and apologize. Don't criticize.
Explain your understanding of the problem and offer steps to rectify the situation. By showing empathy and offering solutions, many times, you can persuade a client to alter their view and transform a negative into a positive.
Explain why the guest's experience is unusual in truthful and non-condescending terms. Include some of your company's qualities in your response if appropriate. Replies are an excellent opportunity to flip the script and depict your company in a favorable light—while still making the client feel heard.
You never want to come off as though you're reading from a script. When responding to bad reviews, use your actual name (or first name and last initial), describe your job at the company.
To prevent an online conversation that everyone can see, always leave a genuine, well-thought-out public remark and then take the interaction offline. Sincerity is essential when responding to bad evaluations. Reaching out to a consumer on a human basis is the simplest approach to be authentic.
A single poor review (or a few) will not always turn off a prospective consumer. That is, of course, assuming everything is done right. Nevertheless, it is something that all businesses must deal with at some point. Keep monitoring online reviews and reply to them promptly.
To learn more, contact digital marketing agency 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.
Are you thinking of promoting your business but can't think of a marketing strategy? With today's constantly changing consumer tastes and habits, it's often confusing to choose the right marketing strategy. In some cases, traditional marketing works well, in other cases, digital marketing can better reach your audience.
The most common traditional marketing outlets are newspapers, magazines, banners, radio and television. Traditional marketing still occupies a place in the daily lives of modern consumers. There are large numbers of consumers who prefer to live outside the digital world or limit online activities. The only way for your business to reach them is through traditional marketing.
Digital marketing involves promotion, advertisements and selling products and services online. It has become routine for customers to conduct thorough online research before buying a product. When developed strategically, the reach of digital marketing can be huge.
Digital marketing lets you promote your brand to potential audiences through digital communications including social media platforms (i.e., Twitter, Instagram, LinkedIn), your website and cross-marketing with other sites.
Digital marketing offers relatively faster-converting leads than traditional marketing. Digital marketing approaches offer more customer engagement than traditional marketing. With digital marketing, you can easily measure ROIs and track the performance efficiency of your marketing. Most importantly, digital marketing is more cost-effective than traditional marketing and provides real-time results.
The traditional marketing approach tends to revolve around awareness, interests and desires. Traditional forms of marketing can create excellent brand awareness, even as the cost is usually higher than digital marketing.
Both traditional and digital marketing have a place in a company's marketing strategy.
For a free consultation about digital marketing, call 247LiveIT at 877-382-0922 or go to https://247liveit.com.
Facebook, LinkedIn, Instagram, Snapchat (the list goes on and on) are all immensely popular. Here are 5 ways to use social media platforms as part of a cost-effective marketing strategy.
Social media enables brands to target their marketing messages to the right audiences. In-depth targeting options allow advertising to only reach the demographics the marketers want to reach. It's also effortless to track success rates and adjust campaigns in real-time. Social media campaigns can provide key demographic information, save time and provide the measures needed to improve return on marketing investment.
Retargeting ads are those ads that reach users who have visited your website. This audience is more likely to purchase your product, engage in services and ask questions. Retargeting ads bring in people more likely to buy and drive good website traffic.
Around 45% of small businesses use PPC advertising as part of their digital marketing strategy. Maximize the use of your money when running a PPC campaign. Review and adjust your bids. Slight changes might not affect the volume of clicks but could leave more room in the budget.
Companies used to spend huge sums of money to get recognized as a brand through traditional advertising outlets (ads in newspapers, magazines and on radio and TV). Digital marketing can bring the same brand awareness for much less cost.
Cookies can help track website visitors' online activity by storing information about browsing habits including which pages have been viewed. Consider asking visitors to supply information to you at different touchpoints on the site to acquire even more insight
To learn more cost-effective strategies, contact digital marketing agency 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.
For a business to be successful, it needs a strong website. But what makes your website strong? One key measure is the amount of traffic it attracts. With more people visiting your website, you have the opportunity to make them your advocates, clients or partners. Here are 5 awesome ways to get more website traffic shared by 247LiveIT.
To draw more visitors to your websites, know the various search terms used by people who might be interested in the contents of your site. You can find these terms through Google Analytics. To optimize your website for these types of organic searches, develop effective and findable content and optimize your website visuals.
Digital ads are designed to drive traffic to websites or landing pages that are campaign-oriented. You can curate digital ads targeting specific potential customer groups on social sites such as Instagram, Facebook and Twitter. With information about potential customers' interests, you can create and manage ads to attract more traffic.
Creating engaging content is not enough to attract website traffic. You must be proactive. A crucial way to raise traffic to your business website is to make the most of social media. Exclusive posts on Twitter, YouTube, Facebook and Instagram can increase exposure on search results.
Attract more traffic by must incorporating variations in the lengths and formatting styles of content. This will make your content more appealing to a wide variety of audiences.
To best optimize your content for the search engines, make the most of images. Also, create internal links to new content and introduce meta-descriptions.
For the success of any business, developing a dynamic, interactive website is the first step. You can increase your website traffic and make your business more recognized with the right strategies and tactics.
To learn more, contact 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.
Are you thinking about email marketing? Consider e-newsletters. Regardless of your type of business, e-newsletters can be a vital marking tool. E-newsletters help establish long-lasting relationships with your customers. Here are some practical ways for creating great email newsletters by experts at 247LiveIT, a U.S.-based professional digital marketing agency.
The first step of creating effective newsletters for email marketing is to set goals. Successful newsletters are always goal-specific and consumer-oriented. They should also support a broader spectrum of marketing strategies. Who is the target audience, what are its needs, what useful information can my business provide?
An essential aspect of your newsletter for email marketing is always adding value to subscribers. Rather than just promotional content, offer real value. Consider e-newsletters as informational not just promotional.
Professional digital marketing agencies such as 247LiveIT suggest offering personalized discounts and linking to gated content as part of the benefits of receiving the newsletter. Send them regularly to build your brand and increase their impact.
Wondering whether you need newsletter software? The answer is a definite yes. Producing a newsletter then becomes easy, not a hassle.
To avoid having your newsletter flagged as Spam, ensure you are in legal compliance. Before hitting the "send" button, you need to make sure that all your emails are legally compliant. The two most important laws are: GDPR in Europe and CAN-SPAM in the U.S.
Email newsletters are an important tool to help you keep in touch with your customers/clients and obtain new ones.
To learn more about e-newsletter marketing, contact 247LiveIT for a free consultation at 877-382-0922 or go to: https://247liveit.com.
Despite the constant updates in algorithms, building backlinks is still one of the most crucial elements search engines use for ranking websites.
Here are backlinking tips from 247LiveIT, a leading SEO company in Simi Valley.
Google looks for natural links or editorial-based links. Produce content that is evergreen, content that will remain relevant in the long term. Focus on content that gives value long after the publishing date.
Search volume shows the number of people using specific keywords for their searches. Create high-volume keywords that are relevant to your site. To obtain high-quality backlinks, the keywords must not be seasonal. They should consistently maintain great search volumes.
After finding relevant and effective keywords, it's time to develop powerful content using those keywords. SEO companies like 247LiveIT suggest that it is important to ensure that the content you are creating is more powerful than the search results that currently rank highest for those keywords. This will ensure that you outperform your competitors.
Creating evergreen content and having a high ranking in the search results will not guarantee that this status would be maintained. You need to keep auditing website content and make updates with fresh insights.
Using your competitors' backlinks is one way to move ahead of them in search engine results. Check the top three search results for your keywords and develop deeper and more comprehensive content than your competitors.
Infographics can enhance Search Engine Optimization for your website and raise your web traffic. With infographics, you can generate premium-quality backlinks. For this, you can use various online tools such as Venngage and Canva for developing catchy infographics.
For a free consultation and to learn more about backlinks marketing, call 247LiveIT at 877-382-0922 or go to https://247liveit.com.
Digital marketing is one of the best ways to become known online. It's the job of digital marketers to help businesses and organizations develop a strong online presence.
Expert digital marketers from 247LiveIT talk about five essential skills every digital marketer should have.
Digital marketers need to be very specific about content. They can expand on a client's current content or come up with perspectives that will be new and enticing to the intended audience. The key is to be creative, always keeping the end-user in mind.
Popular pages are successful for a reason--their digital marketers know how to keep customers and potential customers coming back. They support themes and concepts that leverage posts and make them fresh, unique and enticing for their audience.
The internet works solely because it provides the information that people worldwide are searching for. Digital marketers optimize their sites and posts with suitable keywords and make them easily accessible to potential customers. Experts from 247LiveIT suggest adding secondary keywords, tags, alt texts and using other optimizing strategies to ensure quality content stays visible to audiences.
There's a reason why companies are investing in digital marketing--the results can be easily tracked. One of the most preferred tools is Google Analytics. It helps companies track keywords driving traffic, referral sources, demographics and other valuable marketing statistics.
Digital marketers are responsible for keeping track of trends that could affect the digital marketing strategy--and then act on those trends by tweaking sites, posts and ads.
Call 247LiveIT at 877-382-0922 or go to https://247liveit.com for more digital marketing tips.
With more than 4.5 billion users across the globe, social media is a booming platform.
247LiveIT, a social media marketing agency based in Los Angeles County, says that social media has much to offer in today's dynamic world, especially for online businesses. The opportunities are endless through relatable content, paid promotion and customer service.
You first need to learn specific social media marketing tactics for your brand to become visible and accessible to a vast audience.
Let's talk about some practical social media marketing tips that will give your business the boost you desire in 2022:
You wouldn't host a party without a plan, right? You could, but your guests won't be as entertained as if you took your time to hire a professional event planner or at least did some planning yourself.
Experts as 247LiveIT social media marketing agency in Los Angeles County say that it is the same for social media marketing. To get the most out of social media, you must have a robust strategy. The more you invest your time in your content, the better outcome you can expect in return. So, make sure to create a social media strategy that will not only strengthen your social media presence but is also be effective for all social media platforms.
You can develop relative content only when you know who you are posting it for. Ensure that you understand your audience. You can learn about your audience through social insights, social media monitoring and market research. Then fine-tune your social media marketing strategy to fit your target audience.
Brand image is what your customers think about your brand. According to the social media marketing experts, you must maintain a consistent brand image across all platforms for social media to yield good outcomes for your brand.
Find the theme that reflects your brand and stick to it with your overall branding strategy. This should also include your website. Apart from the visual aspects, keep in mind the messaging, tone, and values of your brand.
To learn more, contact 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.
With thousands of new blog posts flooding the internet, it can be difficult to keep up with the latest trends in content marketing. Content marketing is here to stay and should be part of your business's overall marketing strategy.
Experts at 247LiveIT say that content marketing has a unique approach to establishing a brand. It promotes brand awareness and attracts and educates customers about your products and services. When done right, content marketing can convert potential customers to genuine customers.
But, how can you make sure that your content drives legitimate traffic? Here are content marketing tips:
According to 247LiveIT, one of the top SEO companies, while setting up campaigns for your website, you first need to set marketing goals. For example, some brands set up a campaign based on general keywords (to attract a large response) but ignore long-tail keywords (to attract a smaller but more engaged response). Consider strategies that reach both.
Collect data about your target audience and then set campaigns accordingly to reach them. To make things a little simpler, you can also use keyword research tools to determine the keywords that are trending
If you want to build a solid and loyal audience, you have to ensure that you deliver valuable content. Your content must be informative yet crisp so that your readers can engage quickly and easily. Consider developing a content calendar to keep publishing your content on time. You can also use strategies to enrich your content--infographics, images, videos and statistical data. And remember, originality is the key. Your content should be 100% original.
Many businesses make the mistake of marketing their website only via social media platforms since they are popular and easy to use. However, you need to focus on multiple distribution channels for effective content marketing. Consider influencer marketing. Creating relationships with influencers can give your brand better visibility outside your traditional marketing channels.
Whatever content you develop, make sure that the content is optimized for search engines. Without optimization, the search engines cannot find your content so readers will have trouble finding your content (and your website) as well.
To learn more, contact 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.
Whether you are running a small or a large business or maybe something in between, search engine optimization is something that you cannot ignore. If you depend on web traffic for marketing or sales, you need to hire an SEO expert from an experienced and knowledgeable SEO company.
Today, the internet is flooded with information about SEO companies offering attractive strategies to boost your business. It can become difficult to make the right choice.
So, what are the things to look for when selecting your ideal search engine optimization partner? 247LiveIT, a top SEO company based in Simi Valley, California, provides the answers.
A good SEO company must have years of experience in the SEO sector. This experience will help you gain a thorough insight into the processes involved in SEO. It is essential to remember that hiring an expert alone won't give your business the necessary boost. SEO only works when it is customized to your business needs.
The SEO company should have a solid knowledge of the latest trends in SEO (they constantly change) and how to promote your business online while boosting its rankings. The company should also understand search engine optimization at three fundamental levels: technical aspects, on-page optimization and off-page optimization.
Make sure to check the reputation of a company before making your selection. You can find reviews online and organically by talking to their current and previous clients. This will help you to assess whether the company can cater to your needs. In addition, it should have a proactive and responsive customer service team and be transparent with billing and costs.
A good SEO company will be able to create specific plans and strategies geared to individual clients. There is no one-size-fits-all when it comes to SEO. Instead, a good company will understand its clients' expectations and will customize plans accordingly.
24 7LiveIT offers you a wide range of affordable SEO services. For a free consultation, call 247LiveIT at 877-382-0922 or go to https://247liveit.com.
SEO or Search Engine Optimization is a tool widely used for digital content. It is a must technique to reach rapidly reach target audiences. SEO helps convert website viewers into potential buyers. SEO has become a mandatory step for any new or existing brand that wants to sell its products or services online.
Here are the 5 significant benefits of using SEO shared by 247LiveIT, an SEO agency based in California.
Google rules the internet so it is crucial to rank high in Google search results. You want your site to be quickly visible to people you want to reach. By using the right keywords your site will appear higher in Google search results.
When people visit your page because of keyword search results, they expect to see a solid connection between the keywords and the goods, products or services listed on the site. When that happens, the trust of customers will grow and they most likely will become frequent visitors and regular customers.
A clean, clutter-free and well-structured experience once users arrive on your page will ensure interactivity and increased brand awareness. Eventually, your number of subscribers, visitors and loyal customers will boom.
Every brand has its unique selling proposition (USP), but making people aware of the uniqueness that your brand possesses is not as easy as it seems. By using SEO, people will learn about how you are different from other brands.
If you are looking for an SEO agency, contact 247LiveIT today for a free consultation at 877-382-0922 or visit https://247liveit.com.
You've been trying to get more visitors to your websites for weeks now, but no results. Heart-breaking, isn't it? You are not alone.
Experts at 247LiveIT, a leading SEO agency based in Simi Valley, California, say that driving organic traffic to a website was easier when SEO was all about a set of pre-defined rules, but in recent years, things have changed drastically. To drive organic traffic to your website successfully, you now need to follow new rules. Let’s check out some tips from 247LiveIT about obtaining better rankings on Google.
This is the easiest search engine optimization hack that can work wonders to increase organic traffic on your website. You may have a lot of content on your website that is non-performing, i.e., it does not get the traffic you desired. You can re-optimize those pieces of content and put them to good use.
For re-optimizing your content, you can add new and updated information. As suggested by 247LiveIT, you can also use images, shorten chunky paragraphs by adding H2 and H3 subheaders. You can also add new and relevant keywords.
Blogging plays a big role in search engine optimization. Blogging is not only about creating awareness content for the audience, but Google loves it when you blog and post to your website. Maintain a posting schedule that includes informative and crisp content with relevant keywords.
In addition, blogs help you to stand out as a thought leader. If you want your blogs to become successful, you need a robust SEO strategy. Remember to keep your blog topics relevant and address your audience's needs.
For SEO, competitor analysis plays a crucial role. Check out what your competitors are doing and then create better content.
With competitor analysis, you gain valuable insight into your industry and get a clearer picture of what you need to do to win the competition battle.
Are you looking for a professional SEO agency? Get in touch with 247LiveIT today. For a free consultation, call 877-382-0922 or go to https://247liveit.com.
“Google only loves you when everyone else loves you first”- Wendy Piersall.
247LiveIT, a leading digital marketing company based in Simi Valley, California, shares why influencer marketing is so popular:
More and more, people judge the value of a brand after watching a popular celebrity or online influencer endorse the business, product or service. Companies want to put their products in the hands of influencers who are sincere and believable.
The more your brand gets the attention of popular influencers, the more audience your brand will attract. Their followers and fans will want to check out the products and services the influencer is endorsing. Even if your website or social media doesn't have a large reach, an influencer may have millions of followers.
Suppose you are a new brand trying to enter into an established market or an existing brand trying to stand out or make a significant comeback in the industry, influencer marketing is one of the best ways to make your presence known. Let the influencer or the celebrity do it for you with their third-party endorsement.
Experts from digital marketing company 247LiveIT say that brands should be aware of whether their influencer leaves a positive or static impact. Did people go to the brands' websites or make a purchase after the endorsement? Or did they just watch the influencer and not act?
When a trusted celebrity or influencer talks highly of a brand, people are confident in using the brand. After talking about your product or service to their loyal followers, their followers can then become your loyal customers.
Not every influencer is a household name. Many have made their mark in niches on the internet talking about specific types of products, services or activities. Some are popular in certain cities while others have a presence worldwide. The key is to find the right influencer for your brand. You'll need to determine a budget and expected services (influencer marketing is not free, though some will accept in-kind trades).
Want to learn more about different aspects of digital and influencer marketing? Call 247LiveIT at 877-382-0922 or go to https://247liveit.com
Since Amazon is the largest e-commerce platform in the world, many companies invest in Amazon's Point Per Click (PPC) advertising services in the hopes of earning greater ROI. Most of these advertising campaigns are created without an overall strategy so, not surprisingly, they fail to perform. Before investing dollars in an Amazon PPC ad campaign, invest first in creating a well-defined strategy taking into account your goals, messaging and budget.
You'll want to enlist the services of a PPC digital marketing firm that can keep your Advertising Cost of Sales (ACoS) low while also developing strategies to promote organic sales by increasing visibility of your products on Amazon landing pages. They'll need to create key unique keywords (including negative keywords) best suited for your products to ensure that your brand shows ups in relevant search queries and always strive to optimize bids.
247LiveIT, an international digital marketing firm based in Simi Valley, California, is experienced in Amazon PPC advertising. Our proven strategies ensure substantial exposure of your products and services while setting realistic goals and staying within budget.
If you're looking for a digital marketing company to create a solid presence for your business in the digital marketplace, contact 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.
Businesses waste tons of money each year on online advertising. Imagine only paying for leads from customers interested in your product or service. Instead of spending on marketing to people who may or may not be interested in what your business has to offer, with Pay Per Click (PPC) advertising, you only pay each time someone clicks on your online advertisement. When you implement a smart PPC strategy, there's no more wasted ad dollars.
PPC ads appear prominently on Google search results after the desired phrase is entered into the search box (i.e., "Italian restaurants near me,"). These ads look similar to organic search results but will have "Ad" displayed next to the entry.
PPC ads typically appear on the first page of searches so they are likely to be noticed.
When done right, PPC enables businesses to strategically target audiences expressly interested in their products or services. A click on an ad takes the viewer to a homepage or customized landing page directly addressing the viewer's interests. A predetermined advertising budget assures that there won't be spending surprises. Click-through statistics are provided to gauge ad campaign success.
It's the job of online marketing firms such as 247LiveIt to keep campaigns fresh, relevant and producing results. At 247LiveIT, we design ads and insert keywords that meet Google and other search engine ad ranking criteria. Google, for example, evaluates the quality of the ad, relevancy to the topic search, number of competing ads, monetary bid per ad and other factors. Bing and other search engines work much the same way.
247LiveIT is a U.S.-based Google Partner agency. Our goal is to optimize your ad campaigns so you get more clicks, more website traffic and more sales at less cost.
For questions about Pay Per Click advertising, contact 247LiveIT at 877-382-0922 or go to: https://247liveit.com
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The world is shifting into the digital space. For business owners, it is essential that their brands also shift into a customized online mode to keep profits up. That's why businesses should still rely on one of the oldest online marketing tools: the business website.
247LiveIT shares why every business needs to create a user-friendly website.
Before the internet, brick-and-mortar businesses were primarily known in a limited geographical area. Their customer base was also limited. Now, with e-commerce websites, businesses transcend geographical barriers and can reach international clients.
People interested in your products or services will almost immediately go to your website to learn more about who you are and what you offer. A well-designed, content-rich, easy-to-use website brings immediate legitimacy to your business. Visitors are more likely to put their money and trust in your products.
Experts from 247LiveIT a digital marketing agency say that creating your website and promoting it on social media is one of the best ways to increase brand awareness. This helps to attract audiences and increase the engagement rate. Especially for new businesses, these online tools allow businesses to quickly build their brand and attract a large target audience.
Online businesses, no matter the size, can automatically track orders and payments. With physical barriers reduced, businesses can save money and invest in providing quality products and services--leading to positive online reviews and even more business.
For a free e-commerce website consultation, call 247LiveIT at 877-382-0922 or go to https://247liveit.com.
Call-To-Action (CTA) is your opportunity to convince your audience to become customers. Experts at 247LiveIT, a Digital marketing companies, say that a strong CTA is often the deciding factor between a lead and a conversion. CTAs should be considered an essential component of your website or ad campaign.
Let's check out 3 reasons why CTA is crucial for your business:
Digital marketing experts say that the sales stream and CTAs go hand in hand. The calls to action work as a transition through the different stages of the buyer's journey.
The easier it is for potential customers to make a purchase, the more likely they will click the buy button. CTAs also deliver a superior user experience. Instead of clients being unsure of what to do next, give them eye-catching, easy-to-understand instructions to facilitate their movements throughout the buying process.
According to 247LiveIT, calls to action aren't only significant for business – customers want them as well. Many customers rely on a CTA to decide their next move. Not having a strong CTA can confound customers and reduce brand engagement. You end up reducing your chances of conversions.
Digital advertising's goal is to create a buzz about your product/service, grabbing public attention and thus converting leads. Your CTA is the essential element in your business ad copy.
Digital marketing experts say that CTAs are particularly essential for pay-per-click (PPC) campaigns. Adding a CTA to your PPC campaign will assist in communicating the objective of the campaign to your audience and increase your conversion rate.
Don't ignore the power of an impactful CTA. Call 247LiveIT at 877-382-0922 or go to https://247liveit.com to learn more about CTAs and other digital marketing tactics to help boost your online business.
Businesses are shifting their focus to online marketing hoping to expand and transcend geographical barriers. Search Engine Optimization (SEO) plays a pivotal role in ranking a business digital content and website on Google, which can lead to more visitors to a site.
Here are the tips from 247LiveIT, a leading SEO Agency, on how to produce SEO-friendly content.
When selling your services or products online, you need to think about how your audience would perceive your content Put yourself in their shoes, and see if the content provides all the information to satisfy the needs of your customers.
Depending on your niche, select practical and trending keywords. Keywords are typed into the Search box to produce Google search results. Keywords that best reflect what your site has to offer will mean a better reach and more site traffic.
Researching keywords is not enough. You'll want to make sure they are used strategically in your content (i.e., keyword stuffing). However, there is a definite number of keywords you can include. Depending on your website and the requirement of the brand, keyword stuffing might vary from 1% to 5% of the total word count.
You'll need to add secondary keywords that relate to your primary keywords. They provide more context and complement and describe the primary keywords.
Using the keywords strategically will help your article grow in viewership. Keywords should be present throughout the article. They shouldn't feel forced or included in a manner that seems awkward.
Of course, the most important way to optimize your article is to have relevant content. Content with relevant information and an interactive tone will keep Google's and your audience's attention.
If you are looking for an SEO Agency contact 247LiveIT today for a free consultation at 877-382-0922 or visit https://247liveit.com.
For newcomers to digital marketing, it can be challenging to understand all its different aspects. Even for experienced digital marketers, it may take a while to find their niche.
Experts at 247LiveIT, a digital marketing agency in Simi Valley, say that the fundamental requirement to become a successful digital marketer is the ability to quickly adapt to changes in the digital environment. However, certain digital skills will always remain relevant, no matter how many trends come and go.
Videos have always ruled the internet and that won't stop anytime soon. Customers love videos, especially on social media. According to recent statistics, 8 out of 10 people have purchased a brand’s product/services after watching its video content.
Digital marketers don’t need to know all technical aspects of creating a video--other experts do that, but knowledge about storyboarding, scripts, locations shoots and talent will help to ensure great videos are created for marketing purposes.
Search engine optimization is the key to every aspect of digital marketing. It is essential to understand how it works and learn about the best practices of content optimization.
Digital marketing is a technology-driven field. Your digital team must have a keen interest in the latest trends in technology while being proficient with current software and other digital marketing tools. A basic understanding of web coding and content management systems is also a big plus
Experts at 247LiveIT are proficient in all of these key areas. If you are looking for an affordable digital marketing agency in Simi Valley, get in touch with the expert and dedicated 247LiveIT team.
Call us at 877-382-0922 or visit https://247liveit.com.
A website needs to be likable, intuitive and contain information that users want. 247LiveIT, a leading digital marketing agency in Chatsworth, talks here about the top 5 characteristics of a good website.
Original and Fresh Content
Consider the originality of the website. With originality, a website can stand out; distinct from other websites offering similar products or services. Never allow content to become outdated. It must be continually refreshed.
Well-Designed Graphics
Incorporate well-designed graphics that are eye-catching and help users navigate the site. Simple graphics are better as they avoid user frustration. Use the latest website designs that transfer seamlessly to mobile devices.
Simple Yet Functional
Although websites should be simple, but the function should not be neglected. Look at the design as a consumer coming to the site for the first time. Does it tell your story effectively? Offer easy access to products and services? Provide contact info to answer questions? A simple payment/delivery process for purchases? Are all links working properly?
Credible
Experts at 247LiveIT say that the site's information should be checked and double-checked. Your website is a reflection of your business. A less than credible or outdated site will reflect poorly on your business. Keep it current and accurate.
User-Friendly/Secure
The functionality and credibility of the website should be considered, but just as important is the security of the website. The internet world is uncertain and erratic, and cybercrime protection should be given high priority. Make sure your website uses the latest secure systems so your users' privacy and safety are protected.
If you are looking for a digital marketing agency in Chatsworth, contact 247LiveIT today for a free consultation at 877-382-0922 or visit https://247liveit.com.
Online reviews can have a tremendous impact on a business. Five-star reviews generate confidence in your product or service by potential customers. One and two-star reviews are red flags. How you respond to both good and bad reviews is just as critical as the reviews themselves.
A business' typical reaction to a poor review is to either ignore the review or respond quickly with a rushed, emotional answer. Neither is the right approach. Instead, read the review objectively. Does the customer have a legitimate concern? If so, are there new procedures you could implement to avoid another disappointing customer experience? Don't give a generic "We're sorry." Make sure you convey that you're really listening. If a product is defective, offer a solution—repair, credit, replacement or refund. Be willing to communicate by phone if necessary. Go the extra mile. Customers reading your reply will see that you're truly sincere. They are more likely to come away with a positive impression of your company regardless of the negative review.
A glowing review requires a response as well. An immediate thank you shows that you appreciate and value the customer's business. The response reinforces their belief that they made the right choice in doing business with your company. Potential customers reading your response come away with a good feeling about your business.
One way to ensure you stay on top of all online reviews (good and bad) is to enlist the services of a digital marketing agency. The digital marketing experts at 247liveIT monitor reviews and then work with clients to help set the right tone and content of the response.
For more information, call 237liveIT at 877-382-0922 or go to https://247liveit.com.
We have been dealing with the deadly COVID-19 pandemic for two years. For companies, big or small, trying to survive through this turmoil, implementing different strategies including digital marketing has turned out to be the most successful in keeping and gaining new customers.
Experts at a digital marketing company in Simi Valley 247LiveIT say companies can develop successful digital marketing campaigns by promoting their products/services to a broader audience. Knowing how to deliver the best results at minimum cost is the key.
Here are tried and tested digital marketing strategies.
According to 247LiveIT, to rise above the competition requires a high-quality, interactive website. Think from a user perspective. Keep in mind factors like speed, user interface, design and security.
The website must be optimized for both mobile devices and PCs since 51% of total Internet browsing is done via mobile devices. The design should be simple and responsive with a quick loading time.
Pro tip: Update your website from time to time using the latest design trends.
Nowadays, almost all business owners understand the value of social media. Having a robust social media presence is crucial to sustaining your business through the most challenging times.
An outdated social media profile will not attract customers. Invest in the time to pick a social media platform that will work for your business and maintain a posting schedule.
Pro tip: To boost your engagement rate and connect more people to your social media profile, post relevant and trending memes.
Digital marketing is not a single concept. Instead, it is an amalgamation of video strategies for different channels like Point Per Click, SEO and social media.
To ensure that you run effective campaigns, develop an integrated marketing mix and incorporate the right digital marketing tools.
Pro tip: Find the digital avenues that work for your business and then devise the right marketing strategies for each.
To learn more, contact one of the leading digital marketing companies in Simi Valley, 247LiveIT, today for a free consultation at 877-382-0922 or go to https://247liveit.com.
Are you hesitant to include email marketing as part of your online promotional strategy? Do you feel that emails have become too spammy to be effective? Here’s a fact: more than 75% of successful online marketers use email marketing to achieve higher ROI.
The main reason why email marketing is used so widely as a primary online marketing tool is that it can reach those users who aren't on social media. More than 94% of internet users use email, not all are on social media or use social media sparingly.
Through email marketing software you can track who is opening your email or who is clicking onto your websites through an email promotion. It is an excellent tool for retaining customers and building brand loyalty.
With email marketing, you can target already engaged customers (or potential customers) as they have provided their emails and shown interest in your company. With this data, it now becomes comparatively easy to pitch your services and products.
Here are the steps to follow to help you to run a successful email marketing campaign:
Spamming is sending unsolicited emails to large numbers of internet users indiscriminately. Uninvited messages are usually annoying to users.
In contrast, using the cadence approach, marketers strategically send emails to identified users to increase user engagement. By using a cadence strategy, you don't bombard recipients. Instead, the optimum times and frequencies are determined before sending emails to customers or prospects.
With optimum cadence, you can improve email marketing campaigns greatly. It is all about striking the right balance. This is where email marketing automation can play a big role.
Email marketing automation is a strategy in which marketers can send promotional emails to their subscribers automatically but only when customers or prospects meet a specific condition.
Automating emails enables marketers to send personalized emails without going through the hassle of creating a new email each time a prospect shows interest in a brand, a customer vacates a cart without buying, or a business launches a new product or is running a sale.
Email marketing automation helps marketers create highly segmented mailing lists. These lists are based on subscriber activities such as recently purchased or last purchased items. By effective segmenting, a business can reach customers quickly and efficiently.
The benefits of email marketing automation are clear segmentation, improved engagement and increased efficiency. It was found that email marketing automation leads to an 80 % surge in the number of prospects and a 77 % increase in the conversion rate.
With recent advances in identifying target audiences, email marketing is still one of the most powerful digital marketing tools available.
To learn more, contact digital marketing agency 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.
Selecting the right Search Engine Optimization (SEO) firm is crucial when businesses are seeking to build a strong presence in the digital world. Here are some tips on how to pick the right SEO agency for your company.
A digital marketing company vying for your business should be willing to share the SEO strategies and approaches it plans to implement.
Let’s take a look at what an SEO company should provide:
Pro Tip: Avoid companies that fail to provide these basic services.
Google My Business is a key digital marketing tool. An experienced SEO company will know how to optimize your Google My Business listing so that customers can easily access your company's information including location and contact details.
Pro Tip: Google My Business content should be monitored and revised as your company changes. Don't let it become stagnate or outdated.
A company can successfully drive more traffic to its websites only when its SEO strategy is fully implemented. For example, if you are focusing on targeting the local market, it is essential to create location-specific keywords.
Also, it is usually perceived that positioning popular keywords is the most effective way to help websites rank higher in searches. Instead, longer keyphrases or unique keywords are equally helpful to pull traffic to your website. These days, customers are more specific when entering their search phrases. Your unique keywords will help customers get more accurate results.
Pro Tip: Your SEO company should create relevant popular keywords along with longer key phrases and unique keywords simultaneously. Ensure that your SEO agency shares the keyword implementation process and provides you with regular updates.
247LiveIT is a top digital marketing company that utilizes SEO, Google Ads, PPC and other digital marketing tools to generate leads for its clients. It is one of the most preferred digital marketing companies in the U.S. It provides complete transparency to its customers by keeping them in the loop throughout the entire process.
If you're looking for a trustworthy digital marketing company to create a solid presence for your business in the digital marketplace, contact 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.
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