Cost per click, popularly known as pay per click, is an online promotional model used to direct traffic to websites. In this model, publishers (such as Google) get paid by advertisers whenever an ad is clicked.
There are different ways to access the performance stats of your campaigns. A monthly report is shared with you and includes costs and top performers (ads, keywords, etc.). Clients can also log in to our Client Dashboard to view all current stats.
There may be several reasons why you won't see your ads. One of the reasons could be your
daily budget is exhausted at the time of your search. Another reason could be Google has
stopped showing the ad on your computer. This occurs when you have already searched for the
ad from your system, viewed it and not clicked it. Geographic criteria set up for your ad may be
another reason for your inability to see your own ad.:
If you want to check if your campaigns are running properly, you can easily access our Client Dashboard. We ensure all our clients have login access to their Google Ads account. To make sure you are getting impressions and clicks for the keyword you are trying to search, you can easily log in to check the data. Alternatively, to see if your ad is showing up, you can also use the Google Ad Preview Tool to put yourself in a different location from a different computer (or specific device). You can get in touch with us if you have questions on how to do this.
As a Google ads management organization, each of our PPC Management packages has a monthly ad spend range and management charges. Our PPC packages are designed in such a way that it allows our clients to be charged directly by the search engine for their ad buys. Logical Position collects the management fee at the beginning of every monthly cycle. Both the charges are reflected in the Client Dashboard and a monthly report is emailed to you.
To get started, simply get in touch with us through our Contact Page or call 877-382-0922.
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