More and more, consumers are purchasing products and services online. Adding pay-per-click (PPC) advertising to your marketing plan can increase leads and generate revenue.
What Is PPC Advertising?
PPC advertising is an online advertising model where a business pays only when a user clicks on its ad link in search results or in social media feeds. PPC ads are similar to organic search engine results except that the word “Ad” is pinned to the advertiser’s listing. Ad placement depends on the bid amount. It is a highly effective marketing tool that targets an audience already seeking information about products or services you provide.
Why PPC Advertising?
PPC advertising links appear in search engine results as well as in Twitter and Facebook feeds. It's a cost-effective, targeted online marketing strategy that provides consistent ROI.
Our PPC management process is based first on understanding our customer’s business and then using the latest Google AdWords techniques to craft successful messaging. We move fast. We're capable of launching campaigns within days and having positive results within weeks of commencement.
Encounter
We begin our process by learning about your business and understanding your industry, target markets and competition. Once we have a full knowledge about your business, we look for suitable keyword opportunities and begin our process.
Set-up
We create a Google AdWords account, form ad groups, select keywords, design multiple variations of ads, determine a budget and set goals for the campaign.
Monitoring
Once a campaign is underway, we monitor results to make sure the campaign is performing as anticipated. Some ad adjustments should be expected.
Review
Every month we produce and present you with a detailed performance report indicating how your ad campaigns are doing and provide recommendations if modifications are needed.
Increase your marketing success with us
