Facebook, LinkedIn, Instagram, Snapchat (the list goes on and on) are all immensely popular. Here are 5 ways to use social media platforms as part of a cost-effective marketing strategy.

A Cost-Effective Campaign Solution Via Social Media

Social media enables brands to target their marketing messages to the right audiences. In-depth targeting options allow advertising to only reach the demographics the marketers want to reach. It's also effortless to track success rates and adjust campaigns in real-time. Social media campaigns can provide key demographic information, save time and provide the measures needed to improve return on marketing investment.

Retargeting Advertisements

Retargeting ads are those ads that reach users who have visited your website. This audience is more likely to purchase your product, engage in services and ask questions. Retargeting ads bring in people more likely to buy and drive good website traffic.

Pay Per Click Campaign

Around 45% of small businesses use PPC advertising as part of their digital marketing strategy. Maximize the use of your money when running a PPC campaign. Review and adjust your bids. Slight changes might not affect the volume of clicks but could leave more room in the budget.

Increasing Brand Awareness At Less Cost

Companies used to spend huge sums of money to get recognized as a brand through traditional advertising outlets (ads in newspapers, magazines and on radio and TV). Digital marketing can bring the same brand awareness for much less cost.

Improving Customer Insights

Cookies can help track website visitors' online activity by storing information about browsing habits including which pages have been viewed. Consider asking visitors to supply information to you at different touchpoints on the site to acquire even more insight

To learn more cost-effective strategies, contact digital marketing agency 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.