Are you hesitant to include email marketing as part of your online promotional strategy? Do you feel that emails have become too spammy to be effective? Here’s a fact: more than 75% of successful online marketers use email marketing to achieve higher ROI.
The main reason why email marketing is used so widely as a primary online marketing tool is that it can reach those users who aren't on social media. More than 94% of internet users use email, not all are on social media or use social media sparingly.
Through email marketing software you can track who is opening your email or who is clicking onto your websites through an email promotion. It is an excellent tool for retaining customers and building brand loyalty.
With email marketing, you can target already engaged customers (or potential customers) as they have provided their emails and shown interest in your company. With this data, it now becomes comparatively easy to pitch your services and products.
Here are the steps to follow to help you to run a successful email marketing campaign:
- Set clear goals
- Identify the target audience, release date and time
- Craft an email that is direct, easy and simple to read
- Use eye-catchy templates that trigger user action
- Most importantly, plan your follow-up emals
The Difference Between Email Spamming and Email Targeting
Spamming is sending unsolicited emails to large numbers of internet users indiscriminately. Uninvited messages are usually annoying to users.
In contrast, using the cadence approach, marketers strategically send emails to identified users to increase user engagement. By using a cadence strategy, you don't bombard recipients. Instead, the optimum times and frequencies are determined before sending emails to customers or prospects.
With optimum cadence, you can improve email marketing campaigns greatly. It is all about striking the right balance. This is where email marketing automation can play a big role.
Email Marketing Automation
Email marketing automation is a strategy in which marketers can send promotional emails to their subscribers automatically but only when customers or prospects meet a specific condition.
How Is It Useful?
Automating emails enables marketers to send personalized emails without going through the hassle of creating a new email each time a prospect shows interest in a brand, a customer vacates a cart without buying, or a business launches a new product or is running a sale.
Email marketing automation helps marketers create highly segmented mailing lists. These lists are based on subscriber activities such as recently purchased or last purchased items. By effective segmenting, a business can reach customers quickly and efficiently.
The benefits of email marketing automation are clear segmentation, improved engagement and increased efficiency. It was found that email marketing automation leads to an 80 % surge in the number of prospects and a 77 % increase in the conversion rate.
With recent advances in identifying target audiences, email marketing is still one of the most powerful digital marketing tools available.
To learn more, contact digital marketing agency 247LiveIT today for a free consultation at 877-382-0922 or go to https://247liveit.com.