247LiveIT, a leading digital marketing company based in Simi Valley, California, shares why influencer marketing is so popular:

Brand's Reputation

More and more, people judge the value of a brand after watching a popular celebrity or online influencer endorse the business, product or service. Companies want to put their products in the hands of influencers who are sincere and believable.  

Engaging Audience

The more your brand gets the attention of popular influencers, the more audience your brand will attract. Their followers and fans will want to check out the products and services the influencer is endorsing. Even if your website or social media doesn't have a large reach, an influencer may have millions of followers.  

Brand Awareness

Suppose you are a new brand trying to enter into an established market or an existing brand trying to stand out or make a significant comeback in the industry, influencer marketing is one of the best ways to make your presence known. Let the influencer or the celebrity do it for you with their third-party endorsement.

Converting Into Potential Buyers

Experts from digital marketing company 247LiveIT say that brands should be aware of whether their influencer leaves a positive or static impact. Did people go to the brands' websites or make a purchase after the endorsement? Or did they just watch the influencer and not act?

Visibility & Credibility 

When a trusted celebrity or influencer talks highly of a brand, people are confident in using the brand.  After talking about your product or service to their loyal followers, their followers can then become your loyal customers.

Not every influencer is a household name. Many have made their mark in niches on the internet talking about specific types of products, services or activities. Some are popular in certain cities while others have a presence worldwide. The key is to find the right influencer for your brand. You'll need to determine a budget and expected services (influencer marketing is not free, though some will accept in-kind trades).

Want to learn more about different aspects of digital and influencer marketing? Call 247LiveIT at 877-382-0922 or go to https://247liveit.com