Businesses waste tons of money each year on online advertising. Imagine only paying for leads from customers interested in your product or service. Instead of spending on marketing to people who may or may not be interested in what your business has to offer, with Pay Per Click (PPC) advertising, you only pay each time someone clicks on your online advertisement. When you implement a smart PPC strategy, there's no more wasted ad dollars.

PPC ads appear prominently on Google search results after the desired phrase is entered into the search box (i.e., "Italian restaurants near me,"). These ads look similar to organic search results but will have "Ad" displayed next to the entry.

PPC ads typically appear on the first page of searches so they are likely to be noticed.

Only Target The Right Audience

When done right, PPC enables businesses to strategically target audiences expressly interested in their products or services. A click on an ad takes the viewer to a homepage or customized landing page directly addressing the viewer's interests. A predetermined advertising budget assures that there won't be spending surprises. Click-through statistics are provided to gauge ad campaign success.

It's the job of online marketing firms such as 247LiveIt to keep campaigns fresh, relevant and producing results. At 247LiveIT, we design ads and insert keywords that meet Google and other search engine ad ranking criteria. Google, for example, evaluates the quality of the ad, relevancy to the topic search, number of competing ads, monetary bid per ad and other factors. Bing and other search engines work much the same way.

247LiveIT is a U.S.-based Google Partner agency. Our goal is to optimize your ad campaigns so you get more clicks, more website traffic and more sales at less cost.

For questions about Pay Per Click advertising, contact 247LiveIT at 877-382-0922 or go to: https://247liveit.com

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